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LAUNCH OF A NEW PHILIPS PRODUCT. SEPTEMBER 2002.

Goal:
To launch a new Philips product - hair colorant applicator

Implementation:
  • Presentation of the innovative styling product at Mysin Studio beauty salon, attended by representatives of over 30 target media
  • Arrangement of product testing sessions for target media representatives
  • Individual work with the media including organization of contests for readers.
  • Result:
    Increased brand recognition, higher sales