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PRESS BRIEFING THE SAFETY PROBLEM OF CITY AND SUBURBAN FIXED ROUTE MINIBUS TAXIS, APRIL 2003

Goal
Boost popularity of Za Rulyom magazine by demonstrating its active social stand

Implementation
On April 23, 2003, the Agency held a press briefing on The Safety Problem of City and Suburban Fixed Route Minibus Taxis, presenting the results of a crash test of passenger Gazelle, which is the most popular Russian town and suburban fixed route minibus taxi, done by Za Rulyom experts. Other issues under discussion included improvement of the domestic car industry standards, passenger transport management, technical condition of the bus fleet, etc. Speakers included Petr Menshikh, editor-in-chief of Za Rulyom, and test engineers.

Results
The press briefing produced a large number of follow-up articles and TV newsbreaks (representatives of over ten media including radio stations and national TV channels attended the event), but also, and more importantly, prompted an increased attention of the public, the government, the road police and the leading manufacturer of this type of cars to the problem of taxi minivans safety.

On May 19, less than a month after the briefing, GAZ car plant announced its intention to start production of a passenger Gazelle with an improved body meeting all international safety standards.